Software product foundry

Focused products. Built to be useful.

LaunchLasso is an independent software product foundry. We build and operate focused products that help businesses grow and sell.

Explore products Operating model
Research
Validate
Build
Compound
LaunchLassoIndependent products
The foundry model

One foundry.
Independent products.

We build and operate our own products. We use AI and automation to turn complex workflows into useful, self-serve products. Each retains its own brand, customers, pricing, and economics.

The portfolio

Focused products.
Different possibilities.

Independent brands, built on one foundation. Explore what is live and what we are building next.

Product 001 · Live

StratDaily

For Nashville food-and-drink businesses. StratDaily brings local events and forecasts into a location-specific Week Ahead, with practical things to review. Campaign Pages are prepared only when a worthwhile opportunity qualifies.

Visit StratDaily →
ILLUSTRATIVE WEEK AHEAD7 DAYS
LOCAL CONTEXT

Your location.
Your week.

Review the week
Product 002 · In development

Outvend

Another way to sell what your software already does. Outvend is being built to turn a result your product delivers into a new offer and a second storefront—without replacing your existing business.

Explore Outvend → Explore the concept and current product status. Your existing product and customer relationship stay yours.
Outvend

Your software.
Another way to buy it.

tryoutvend.com
Operating model

Build with evidence.

We focus on clear customer problems and useful results. We test demand, build our own products and improve them through real use. Our goal is software customers can use on their own, not custom development projects or consulting retainers.

Research · High-value problemsLook for recurring problems tied to revenue, margin, risk, or costly labor.
Validate · Demand before codeTest the buyer, promise, price, and path to distribution through real behavior.
Build · Self-serve valueCreate a focused product that works without meetings or custom implementation.
Compound · Own what worksGrow retained winners, archive weak bets, and sell only when selling beats holding.